Hi, I’m Aidan McKay, Life Coach, Hypnotherapist, and founder of Inner Work Coaching.

Before I began this work, I was a plumber. I spent years on building sites, fitting boilers and running copper pipework, making sure systems worked from the inside out. Later, I moved into sales, where I learned how much of life is really about people, their fears, needs, and the stories they tell themselves. Eventually, I found myself back on the tools again. I know what it’s like to be in the rat race: long hours, high pressure, holding it all together on the outside while feeling disconnected on the inside.

In my twenties, I became a young dad. That was the moment everything shifted. Fatherhood gave me a reason to step up and do the deeper work. It was the making of me, not just as a dad, but as a man.

Back then, I was anxious, stuck in a toxic relationship, and under constant pressure. Like most people, I just kept going. But working with a life coach changed everything. I started looking at the patterns I was stuck in. I left what wasn’t right. I did things that scared me, even stand-up comedy and began rebuilding confidence from the inside out.

Later, I joined the Mankind Project, a space where men come together to do the deeper emotional and psychological work. That’s where I finally confronted the parts of myself I’d been avoiding: my shadow, my grief, my beliefs. I learned how to bring structure, emotional safety, and discipline into my life. I stopped performing and started aligning. I began to do the work within.

Today, I’m an Elite Level 5 Life Coach accredited by the IAPC&M, qualified Hypnotist, and trained in NLP. I use approaches like graded exposure therapy to help clients face what they once avoided, and I design and facilitate workshops that give people the tools to reduce worry, build resilience, and reconnect with themselves.

My coaching blends the practical with the profound, a bit like plumbing, really. Just as a blocked pipe can bring a whole system under pressure, unresolved inner blocks can leave us stuck in cycles of stress and self-sabotage. My job is to help clear those blocks so energy, confidence, and purpose can flow again.

Through one-to-one sessions, group work, and hypnosis, I help people make lasting changes, moving from anxiety and pressure to freedom, courage, and alignment.